A clear front runner was an animation based around how large a million was illustrated with facts gathered about the University; its collections, its outreach work, its research and student satisfaction rates. The comparative element is a key part of the course, and is one feature that makes the course at Oxford unique. Determine your goals: Goals can be anything from “build an e-mail list” to “get more people to attend events”; it depends on your goals and how you use social media and your website to interact with your audience. This workshop will explore various tools and strategies for evaluating and reporting on social media impact and connecting it to your organisational goals and strategy. Instead, designate a daily block of time to do your social media work. Respect copyright laws. Our journal, Policy & Internet, edited at Oxford University, also sponsors a widely recognized blog focusing on understanding public policy online. Took place on 26 February and 7 March 2013. Campaign-focused metrics help you understand the impact of targeted marketing initiatives and will vary from campaign to campaign, depending on your goals for each. Just not all your time. (i.e. As social media’s place in our communications strategies grows, it is important that we are able to measure the impact of what we do online. University researchers have started over 60 companies since 2005 which is more than any other UK University. We aim to lead the world in research and education. follower converting to event attendee). Accept failures graciously. Head of Campaigns and Digital CommunicationsLiz McCarthyTel: 01865 280474, email: elizabeth.mccarthy@admin.ox.ac.uk, Digital Communications ManagerChristopher EddieTel: 01865 280546, email: christopher.eddie@admin.ox.ac.uk, Digital Communications ManagerStephen SangarTel: 01865 280550, email: stephen.sangar@admin.ox.ac.uk, Digital Communications OfficerRichard WattsTel: 01865 270280, email: richard.watts@admin.ox.ac.uk, Content and Social Media ManagerSusannah MendusTel: 01865 280536, email: susannah.mendus@admin.ox.ac.uk, Creative Media ManagerTom WilkinsonTel: 01865 280076, email: tom.wilkinson@admin.ox.ac.uk, Creative Media Manager (Research and Innovation)Tom FullerTel: 01865 270775, email: tom.fuller@admin.ox.ac.uk, Campaign Content ManagerBen HarwoodTel: 01865 280672, email: ben.harwood@admin.ox.ac.uk. Networks, Centres and Programmes. We develop, contribute to and implement the policies, governance and strategies for IT provision across the University. DNR 2020 Explore the most comprehensive piece of research on news consumption worldwide. How much of the overall conversation around your industry or product category is about your brand? Took place on 28 March 2017. We took inspiration from the classic Charles and Ray Eames film 'Powers of Ten'. Once your brand tracking is set up, you can just let it run and check in regularly to see how everything is going. Set your goals first, then break the goals down into tasks, and then assign the tasks to your daily time slots (and/or your employees, and/or your outsourced help). The final step is to carefully review your measurement program. Dr Safiya Noble of the University of California and author of Algorithms of Oppression outlines problems she sees in the tech industry and how journalism can address them. Remember that you are speaking to a group, not just a collection of individuals. The following guidance is designed to support the effective management of social media within the workplace. Apply, wait and test/tweak: Set a time limit (several months, at the least) and stick to your strategy for that amount of time before you start messing with it. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide When developing social media channels it can be very easy to get lost—which is why you need a social media strategy. This social media report template should help you to get started. These are some things to consider whether you are starting a new social media presence or maintaining an old one: Who are you talking to? List out all your business goals for social media (these would have been already outlined in your strategy). Learn more. It took approximately 5 years to build an audience of 1,000,000. We brewed some coffee and started discussing and writing down our ideas. Start with a focused approach. 7. A picture is worth a thousand words. There is never any one, universal answer to this question, but here are some tips to get you started: If you’re using social media, you should be measuring it. Is it retweets or reposts? Head of Digital Communications, Suzi Ardley, discussed common metrics used in digital communications and showed how these can be used to assist in evaluating your communications activities. You will have different objectives within your strategies – remember to set SMART objectives so that what you are trying to achieve can be effectively measured. University of Oxford Oxford University Press is a department of the University of Oxford. Adding to the noise isn't a good strategy; adding value and sharing it with your audience is. Is your content having the impact you want? It covers work by the Oxford Internet Institute, and work published within the journal itself. Use your initial findings to set a baseline or benchmark for future measurement, and share these early figures with your important stakeholders. If you want to measure awareness, then use metrics like volume, reach, exposure, and amplification. Oxford researchers have started 11 new companies in 2016 alone! Centre for International Studies. *The speaker in this video is a competitive debater, and therefore the views expressed may not necessarily represent his or her beliefs. Two important questions to nail down are: One of the great parts of social media analytics is that you can easily run reports about your competitors to see how they’re doing. The fourth step is to report your results. How many people are participating, how often are they participating, and in what forms are they participating? Jessica Turner, Social and Content Officer, spoke at the 2017 UAS Conference on how to develop measurable social media objectives and strategic goals, offering advice about best practice and dispelling social media myths. Jessica Turner, Social and Content Officer, spoke at the 2017 UAS Conference on how to develop measurable social media objectives and strategic goals, offering advice about best practice and dispelling social media myths. Follow us on Twitter. For example, if you’re trying to measure engagement, then what is the practical form of engagement you want to track? Tel: +44 (0)1865 276150, General enquiries, email: porters@chch.ox.ac.uk, Christ Church registered charity number: 1143423, Degree Days and Graduating for Current Students, Information for new students and student arrivals, Winckelmann and Curiosity in the 18th-Century Gentleman's Library, Beazley and Christ Church: 250 Years of Scholarship on Greek Vases, Printmakers and Publishing in the 18th Century, Part 1: A penny plain, twopence coloured 1811-1830, Part 2: The Theatre Royal, Drawing Room 1830-1850, Part 3: It's a matter of history, like 1850-1900, Part 4: The poor stage is but the show-glass to a toy-shop, Annual Report of the Equality and Diversity Committee, Freedom of Information Act Publishing Scheme, Global 3. Latest news. She is currently leading a large ERC project on the Politics and Practice of Social Media in Conflict.. The tone of voice in your digital communication needs to fit in with university branding and the values you want to convey to your readers. Issues such as environmental change, poverty, cybercrime, economic and political turmoil, inequality, the movement of people and social development require a global response founded on research. Please note, should the university or your department institute policy regarding social media use, that policy would effectively supersede these guidance notes How do those conversions achieve your goals? Contact: digicomms@admin.ox.ac.uk. We provide the rigorous knowledge base and inspiration for new policies to address these challenges. Don’t try and spread yourself too thin. How often? The Started in Oxford campaign was run over a two week period and received over 5 million impressions. The message with the You Tube embed was created on the morning of the 18 of April when we were just a few dozen short of the million. On Twitter, for example, accessing tweets that are more than a few days old is very expensive, difficult, and far less reliable than collecting and archiving them in real time. The University recognises the capabilities, benefits and opportunities from the use of social media tools within the organisation. Site designed by Global In many cases, social media communicators are the new customer service representatives. Definition of social-media noun in Oxford Advanced Learner's Dictionary. Campaign-Focused Metrics – Campaign or event analytics with a clear beginning and end.Ongoing analytics are necessary for keeping up with the overall pulse of general conversation about your brand. Don't let it take over your work time. Share media such as photos, videos, audio, or even existing relevant articles. Many social analytics tools work in real-time, so if you can plan ahead and set up tracking before your campaign begins (and well before your report is due), it will be much easier to access the data you need later. Define your message: In order to create a message that matters to your audience, you need to talk about what they care about and things that they are interested in, as well as the overall objectives of the university. A storyboard was quickly created, reviewed, improved upon and signed off, and then Tom Wilkinson, at the time our sole filmmaker, got to work to produce the short film. For the purposes of this policy, social media is defined as any online interactive communication tool which encourages participation and exchanges. No matter the schedule, make sure you’re checking in regularly on your metrics. (Likewise, remember to connect with your colleagues). (Be specific. IT Governance. Clicks? The best way to express your thoughts or opinions may involve few words. Set aside some time and work through these seven steps, and you'll have your own social media strategy. 6. How do your numbers compare to what you expected? What social media platforms will you use? Where can I get advice/help? What are you trying to accomplish? Think of them as a means to an end rather than the most important part: telling a great story in a way that helps you connect with people is more important than the tools themselves. the University that use social media are therefore expected to use it responsibly. If you’re participating in social media, you really need to understand how you’re doing. What are you trying to accomplish? Read writing about Social Media in Oxford University. What can you provide via social media that will help/interest/entertain your target audience? How do you interpret the numbers once you have them? Keep the institutional position in mind—and think about how best to creatively share our most impactful stories. Include benchmarks or other contextual information so that your stakeholders can quickly understand what all the figures mean, Consider including visualizations of your data; graphs can help communicate your results quickly and clearly to your audience. The message had a reach of more than 54,000 people, was liked 400+ times and received dozens of shares and comments. How can you communicate your unique selling point and most effectively appeal to your audience? Liz McCarthy, Communications and Social Media Officer from the Bodleian Libraries, will deliver this workshop. Browse alphabetically by library below to find out what information and resources are available through these channels and see also our section on using libraries and information. If you can’t answer a question, apologise and refer the user to someone who can. We use perspectives from organizational sociology, human computer interaction, communication, information science, and political science to interpret and analyze the evidence we are gathering. How much time, money, talent and energy can you dedicate to social media? But don’t measure just for the sake of having metrics. 5. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more. examples of this, with some tips for your own campaigns. Stay consistent. Use apps that will streamline your social media sharing. Remember social media are interactive channels of communication; any account you set up will need to be monitored regularly. Oxford is one of the oldest universities in the world. Guidance on the reasonable and appropriate use of Social Media … How far is your message spreading? How could we both celebrate this milestone and thank those who made up this audience? Follow the etiquette of social media (be polite; respond to people; don't spam; give credit). Always give credit and link to your sources. The Origins and Consequences of Social Media Incivility. The Social Media Marketing course will explore the hype behind social media and how your organisation can use social media to its advantage. Are you trying to get them to read, share, reply, click, engage? You can always expand later. Are you meeting your company’s goals with social media? ( these would have been already outlined in your strategy ) activities, and share information on.. Opportunities from the classic Charles and Ray Eames film 'Powers of Ten ' developing social media accounts are “ in. List out all your business goals for social media within the workplace check regularly... Be polite ; respond to people ; do n't let it take your. Re checking in regularly on your schedule, make sure that you are speaking to group... 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